Email Marketing Law Marketing Automation Platform 
Adobe Experience Cloud Blog
MARCH 16, 2018
This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Manage Customers’ Email Preferences.
Martech
JULY 28, 2023
This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR.
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Marketing Insider Group
JANUARY 12, 2021
You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. By far, the most personalized channel is email marketing. It can take a while to perfect this, but you should see nice returns when it starts working.
Litmus
NOVEMBER 9, 2020
2020 has been the catalyst for massive changes in the email marketing world. But what do the trends of 2020 mean for marketers moving forward? And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives?
Adobe Experience Cloud Blog
AUGUST 13, 2018
If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.
Customers.ai
NOVEMBER 25, 2024
Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. Standout Features: Privacy Compliance: Built-in features to help comply with GDPR, HIPAA, and other data protection laws.
Martech
OCTOBER 20, 2021
Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers. That’s where CDPs come in.
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