Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better.

Law 59

Law Email Marketing eBook Marketing 59

Martech

JANUARY 27, 2023

I could have given the Post a salty quote about my experiences with SafeOpt and predatory email experiences (“ Business stress is no excuse to spam “) for visitors to its clients’ websites. Successful email marketers believe in the sanctity of permission. But even in the U.S., Let’s get the job done!

Email Marketing 136

Email Marketing Marketing Marketers Law 136

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This can be executed as a “welcome” email. Compliance.

Email Marketing 111

Email Marketing Management Law Marketing 111

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 88

Email Marketing Marketing Marketers Customer Acquisition 88

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. A lack of compliance with privacy laws (CAN-SPAM, GDRP, etc.). GDPR for Europe).

Law 96

Law Email Marketing CRM Customer 96

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

Email Marketing 63

Email Marketing Price Marketing Marketers 63

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. We cover all the trends that matter in the Digital Marketing landscape. See you there!

Email Marketing 83

Email Marketing User-Generated Communications Marketing 83

Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . As email marketers, we need to have a greater sense of purpose. I’m looking forward to MarTech on Sept.

Email Marketing 123

Email Marketing Key Performance Indicator Marketing Marketers 123

Adobe Experience Cloud Blog

MARCH 4, 2014

Author: Aine Dundas If you capture and use customer data as part of your marketing process, legal compliance should be one of your top concerns. That said, ePrivacy laws – especially if you’re marketing across multiple countries, each with varying legislative requirements – can be a challenge to keep straight.

Law 134

Law Thought Leadership Marketing Marketers 134

Sachs Marketing Group

SEPTEMBER 21, 2022

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. The Main Benefits of Email Marketing. And the craziest part?

Email Marketing 79

Email Marketing Gen Z Millennials User-Generated 79

Vertical Response

JUNE 27, 2022

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. So, what is CRM email marketing? What Is CRM Email Marketing? How Does CRM Work With Email?

CRM 52

CRM Email Marketing Transform Law 52

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 107

Email Marketing Analytics Marketing Marketers 107

Martech

JULY 28, 2023

This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR.

Marketing Automation Platform 97

Marketing Automation Platform Law B2C Email Marketing 97

Customers.ai

FEBRUARY 20, 2024

Achieving that coveted spot in the inbox requires more than just sending messages; it requires navigating spam filters and privacy laws, all while writing copy that drives opens and keeps engagement high. Email deliverability has long been a challenge and unfortunately, without the help of technology, it’s not going to get any easier.

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

eCommerce 133

eCommerce Law Shipping Email Marketing 133

Martech

FEBRUARY 29, 2024

Let’s cover proven strategies for improving the quality and hygiene of your email database from the ground up. This includes adhering to permission-based practices, implementing robust verification methods, encouraging subscriber engagement, and staying compliant with anti-spam laws. Audit your email hygiene. In your inbox.

Law 97

Law Health Email Marketing Marketing Strategy 97

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent.

Law 136

Law eBook Whitepaper Email Marketing 136

Martech

DECEMBER 5, 2023

Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing.* However, we noticed that there might be untapped potential in your email marketing strategy.

Whitepaper 110

Whitepaper Email Marketing Law Marketing Strategy 110

Vertical Response

MARCH 8, 2024

Ready to elevate your email game? Key Takeaways Email deliverability is crucial for successful email marketing, going beyond ensuring emails just reach subscribers’ accounts to guaranteeing they land in the inbox for better engagement and ROI. Let’s dive in.

Email Marketing 90

Email Marketing Communications Law Transform 90

Hubspot Marketing

MAY 1, 2023

Explicitly Pledge to Never Sell Consumers’ Personal Data At HubSpot, we don't condone the selling of data and encourage you to build your own contact lists and data samples, especially when the data could be used by sales reps, email marketers or other entities that could make unwanted contact with your consumer.

Law 111

Law Branding Analytics Communications 111

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. Email Subscription Centers. By law, you need to allow subscribers to opt-out. What tactics have you used to maintain your email list and maximize engagement?

Email Marketing 134

Email Marketing Direct Mail Thought Leadership Law 134

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 124

Law Marketing Marketers User-Generated 124

Customers.ai

MARCH 22, 2023

Automated Email Validator It’s a cliche, but in bulk-email marketing, a few bad apples really can spoil the whole bunch. If too many of the emails on your lists are duds–they bounce back or are undeliverable–email service providers start to get very suspicious. means you don’t have to worry about it!).

Law 102

Law B2C Outbound Marketing Email Marketing 102

Customers.ai

DECEMBER 11, 2023

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 100

Law Marketing Marketers Advertising 100

AWeber

MAY 24, 2022

CAN-SPAM law and physical email address. Everybody hates spam emails. And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwanted emails we all get in our inboxes. anti-spam law called CAN-SPAM was enacted in 2003. If CAN-SPAM is only a U.S.

Law 101

Law Shipping Food Email Marketing 101

Digital Marketer

DECEMBER 21, 2023

Click here For instance, if you’re an email marketer, AI may help in the tracking of email marketing campaigns, generating subject lines, and personalizing email copies. All this allows marketing teams to focus on creative and strategic aspects. Remember, we have never had AI before.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Hubspot Marketing

JULY 26, 2023

million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. callahanrahm skims if you're seeing this, your email marketing is working ? Email Marketing That Converts In addition to social, Skims also uses email marketing to drive sales.

Gen Z 88

Gen Z Millennials Law User-Generated 88

Digital Marketer

NOVEMBER 26, 2022

This is more reason to make SMS marketing part of your digital strategy. Works very well with email marketing. You don’t have to discard email marketing when adding SMS to your digital strategy. As a matter of fact, SMS and email marketing work very well together.

Law 80

Law CRM User-Generated Communications 80

Scoop.it!

FEBRUARY 9, 2023

It all starts with identifying your needs and the specific marketing processes where AI might be of service. Always remember that content creation comes in many forms, so AI may be able to help with written content, video content, social media, email marketing, and much more. One of the key uses is, in fact, security.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.

Law 144

Law Real Estate Email Marketing Direct Mail 144

Campaign Monitor

APRIL 21, 2022

When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. Takeaway : Comply with the law, but don’t be afraid to make disclaimers your own.

Law 94

Law Energy Place Communications 94

Martech

FEBRUARY 3, 2022

We believe this finding is wrong in law and will have major unintended negative consequences going well beyond the digital advertising industry.”. For email marketing, for instance, we saw recently where, by some metrics, performance actually is higher in a more regulated environment.

Law 97

Law Advertising Advertisers Communications 97

Campaign Monitor

APRIL 27, 2022

You can build off your existing email marketing strategy, and use practices you already know are successful. A newsletter can only help your marketing efforts if people read it, which means you need subscribers before you start sending. Make sure you understand the laws. Start building your subscriber list.

Law 99

Law Analytics Email Marketing B2C 99

Duct Tape Marketing

JUNE 25, 2019

If you’re just getting into email marketing (or even if you’ve been at it for a while!), While you may be eager to get things up and running, there are some legal guidelines you should know about before undertaking any email marketing. In 2003, President Bush signed the CAN-SPAM Act into law.

Law 78

Law Shipping Email Marketing Advertising 78