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Marketing Trends We’re Watching in 2024

Lynton Web

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

With the existing and new digital marketing trends in 2023, you can prepare yourself to take your business to phenomenal heights. Exploring 7 Effective Digital Marketing Trends in 2023. Email Marketing Nevers Falls Out of Fashion. Discover the proven plan for effortless, automated email marketing.

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The rise of the position-less marketer by Optimove

Search Engine Land

Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements.

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The rise of the position-less marketer by Optimove

Martech

Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements.

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How Financial Services Businesses are Using Automation

Hubspot Marketing

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. Now, the process is cut in half.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Today, with inbound marketing, you are either capturing demand or creating demand. Demand Capturing: Intent Channels and Content Examples Demand Capture Examples — Top Email Marketing Services , Best ETL Tools , Identity Protection Companies , ERP Integration Tools , etc. Let's explore what that means.