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The impact of martech on company value

Martech

Email marketing solutions are required but should not be overutilized. The outperformers found it effective to stick to the core function of email marketing tools: high deliverability of their value-driving newsletters. Outperforming pharmaceutical companies use CRM as strategic martech investments.

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4 best pharma CRMs in 2025

Hubspot Marketing

Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Table of Contents What is a CRM for pharmaceutical companies?

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Email inspiration: 16 places to look for exciting email examples

Litmus

See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. The best sources for email inspiration, ideas, and examples. Good Email Code.

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MarTech’s digital transformation experts to follow

Martech

A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Shelly DeMotte Kramer (14.7K

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online. What is the commission rate? The commission rate is the percentage of the sale that the affiliate receives.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

An email newsletter works equally well for B2C companies as well as B2B businesses. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease.