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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Marketing

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.  “Engagement rate is a good start. Average views, too.

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How to structure people operations to scale SEO success

Search Engine Land

Nonetheless, speed in SEO doesn’t mean just putting out content randomly (although some might say that’s better than having no content go live at all). Next, calculate the amount of conversions from that traffic according to your estimated conversion rate multiplied by the average order value.

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Google Ads updates in 2022: The good, the bad, the jury’s still out

Search Engine Land

Google’s announcement page is a helpful and relatively objective compendium.). The last significant shift was the rise of image extensions (now called “assets”), which Google released to desktop en masse at the end of 2021. This article will break down: . The major moves from the past 12 months. Custom Columns – Before.

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3 Types of Marketing Attribution Software to Try in 2020

Hubspot Marketing

This model is great for evaluating bottom-of-the-funnel content like CTAs and landing pages, but it’s not much help in the start or middle. Any attribution model is better than none. In the simplest MCA model, any channel that the customer accessed en route to the sale gets credit.

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How to Find a Job After College: The Ultimate Guide

Hubspot Marketing

And you’ll be able to better hone in on the unique skills you’d bring to the job and really stand out to employers. If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation. Ask Good Questions. Next steps.

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What No One Tells You About Marketing Campaigns and Funnels

DIY Marketers

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. Let’s use the dictionary to get us on the same page. Are They the Same?

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Getting more engagement on your content will signal to these algorithms that your page is worth recommending. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Through Oct. Social Media Contest Apps to Use.