Remove en finding-the-right-brand-influencers-a-step-by-step-guide
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High-Performing Social Media Content Strategy (2025)

SocialPilot

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. As of February 2025, 5.24 billion people—nearly 64% of the global population —are active on social media. That’s not just reach. That’s an opportunity. No burnout.

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Measure brand health accurately with AI sentiment analysis

Sprout Social

Social media sentiment isn’t just a brand health indicator—it’s your early warning system, your campaign compass and your real-time pulse on culture. Modern AI gets one thing right: it understands how people talk. This matters for your brand because language reveals how customers truly feel about you—and that sentiment is digital gold.

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Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Hubspot Marketing

It matters because it influences their capacity to focus, think clearly, and stay motivated to take action. Let your audience guide your writing process. Writing with clarity matters in marketing, and there are steps you can take to simplify your marketing content. Hi, Im Alana, your friendly neighborhood blog editor.

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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

But they’re not helpful if you don’t know where to find them or how to use them. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Education and advocacy is one of the first steps to affecting change. Benefits of social media for nonprofits.

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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

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The Top Facebook Updates You Need to Know: July 2020

Hootsuite

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Find full details on setting up your shop here.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

First step: don’t buy them. Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.