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Study: 31% of international websites contain hreflang errors

Search Engine Land

Implementing hreflang can be a challenging task for many SEOs. There’s also the added complexity of understanding specific language nuances and regional targeting which would only typically be understood by a native speaker or someone who had thoroughly studied the language. It’s imperative to implement hreflang with care.

SEO 96
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Common Hreflang Tag Issues & How to Fix Them

Neil Patel

You all know the power of SEO. However, SEO isn’t all about visibility. There’s also the technical side of SEO that no website owner can afford to overlook. Now, there’s plenty I could talk about when covering technical SEO, but I want to focus on one specific area: hreflang tag issues.

SEO 90
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Programmatic SEO — Getting It Right

Hubspot Marketing

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO 115
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How to structure people operations to scale SEO success

Search Engine Land

We often hear that SEO takes several months to a year to have an impact. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do.

SEO 135
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How to Disavow Links: A Guide

SMA Marketing

A webmaster or SEO specialist most often completes this task. Link disavowal is an important tool for webmasters to address penalties imposed by Google on their websites. By adhering to white hat SEO practices, you can minimize the risk of receiving penalties from Google. Which Links Should I Disavow?

SEO 52
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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). Programmatic SEO?

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How to get the most out of the Google Search Console API using regex

Search Engine Land

Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. The only way to get to this hidden data is to use the API and extract all that valuable search data that is available to you – if you know how. Diagnosing SEO issues with GSC. Overcoming GSC’s sampling problem.

eCommerce 144