Spiralytics

JANUARY 22, 2023

Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. Socially Responsible Marketing Examples Various brands have started implementing socially responsible marketing strategies, making them effective case studies for other brands.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hootsuite

JUNE 7, 2022

If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. They use more energy over a shorter time and yield results and insights fast. Instagram is a place where users want to discover and follow brands too. In a campaign, all your content is aligned and focused on one particular target.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Plus, in an era of social distancing, these real-time videos can help take the place of live events. Social commerce.

Gen Z 135

Gen Z Promotion Shoppers Energy 135

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Step 3: Be novel. Move around the stage.

Neuromarketing 87

Neuromarketing Gen Z Energy Transform 87

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Have a strong brand protection plan in place. Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

DECEMBER 28, 2023

Man, I remember the energy, the scent, the scars from playing ball on crates." But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations. But if not placed in the appropriate context, it can end in harm. The Takeaway The short film doesn’t just tell you a story.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Exposure Ninja

OCTOBER 16, 2023

Having these fundamentals in place will help you throughout your marketing campaigns by giving you a foundation to work on. What Is the Marketing Mix? Let’s explore how each of the seven Ps influences your marketing strategy. Product Your product is what you’re marketing — so of course, this is the first P.

Price 52

Price Promotion Marketing Marketers 52

Hubspot Marketing

JANUARY 3, 2024

I know; I could probably list several others, but Allstate has made one of the most significant and effective transitions in marketing strategies the industry has seen. Today, Allstate is taking a completely different approach to marketing by using a “character” named Mayhem. Allstate Another insurance company?

Advertising 129

Advertising Advertisers Food Gen Z 129

Duct Tape Marketing

MARCH 22, 2023

And I think when we use the term mental health, you know, obviously people go a lot of places with that, you're narrowed in on this idea of anxiousness, you know, which mm-hmm. And then along the way that anxiety becomes our activating energy, it becomes our oxygen. You know how I talk about marketing strategy strategy before Tex?

Health 71

Health Transform Gen Z Management 71

Marketing Insider Group

JUNE 20, 2023

But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? Here’s how to adapt your content marketing strategy for maximum impact. Is Social Media The New Marketing Strategy? What Is SEO? And why not?

Gen Z 86

Gen Z SEO User-Generated Shipping 86

Duct Tape Marketing

SEPTEMBER 7, 2022

And it's another place where you can really, people can, some people are passive aggressive, maybe intentionally, maybe not. And even if we're just trying to communicate hedge need to do X, Y, Z, Mckenna Sweazey (09:27): You know, honestly, I don't know why you would say short of the smiley emoji. And what do you need?

Management 61

Management Communications Gen Z Global Marketing 61

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Advertisers in turn adopted a more digital-heavy strategy as it was the medium least impacted by lockdowns. Q2 2020: Biggest recorded drop in UK marketing budgets takes place in Q2 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SmartBrief - Marketing

JUNE 14, 2023

A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months. Thus, an ad might address the difficult — and specific — choices that a Gen Z customer has to make in the middle of a sizable college loan payment.

Gen Z 52

Gen Z Branding Millennials Energy 52

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. It’s a place where everyone has a shot. But it’s not all bad news for brands who want to use TikTok to augment other paid digital strategies.

Branding 121

Branding Gen Z Fashion Energy 121

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider 5.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103