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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

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An Inside Look at Google’s Future Plans

Neil Patel

Instead, I want you to focus your energy on how you can leverage these changes before your competition. And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Change #2: Future generations are more likely to be hooked on Google devices. So, what are these non-algorithm changes?

eCommerce 145
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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. On ‘found time.’

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Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. But even when you’re not actively collecting it, financial brands still need to be aware of how they’re interacting with user data. Navy Federal Credit Union.

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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. They use more energy over a shorter time and yield results and insights fast. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases.

Gen Z 145