The Marketer's Guide to Segmentation, Targeting, & Positioning
Hubspot Marketing
OCTOBER 29, 2020
You can segment your audience based on one or more of these criteria: Demographics , which typically answer the question of who your buyer is (e.g. Lifestyle traits , such as hobbies, entertainment preferences, and non-work activities. Examples of Great Market Segmentation and Positioning. Positioning. Panera Bread.
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