Remove Event Marketing Remove Gen Z Remove Influencer Marketing
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How Gen Z uses social media and what that means for brands

Sprout Social

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why? Data backs this up.

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Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?

Hubspot Marketing

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it!

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. Make connections with social media influencers in your niche. According to Hubspot , 49% of Gen Z customers often find new products via Instagram Stories.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

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