Customers.ai

MARCH 7, 2024

The gradual demise of the Facebook ad pixel , compounded by stringent privacy updates , has significantly hindered performance tracking and audience targeting capabilities. Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit , gave us a pretty compelling narrative on the future of Facebook advertising.

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Martech

OCTOBER 30, 2023

Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. The success of ad-free subscriptions could greatly influence reach and, consequently, ROI for this new service in Europe. Subscriptions will cost €9.99

Branding 110

Branding Social Media Marketing Advertising Advertisers 110

Social Media Examiner

AUGUST 17, 2023

Wondering how to use Facebook ads to reach more customers at scale? In this article, you’ll discover three advanced strategies for scaling Facebook ads to grow your business. How Facebook Ads Can Scale Your Business Facebook ads aren't for everyone.

Customer 89

Customer Social Media Marketing Marketing Marketers 89

Customers.ai

FEBRUARY 22, 2024

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting. The thing is, we know how much potential there is in the Facebook ecosystem, it’s why we are an official Meta partner. That’s what ads are for.

Outbound Marketing 56

Outbound Marketing Advertising Advertisers Analytics 56

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Calling leads on Facebook. Why we care. ” Deep dive.

CRM 130

CRM User-Generated Advertising Advertisers 130

Search Engine Land

SEPTEMBER 5, 2023

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times. The company has not commented on launching paid-for versions of Facebook and Instagram.

Advertising 140

Advertising Advertisers Search Marketers Product 140

Search Engine Land

OCTOBER 30, 2023

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to remove sponsored posts completely from November. per month on the web or €12.99 Why we care.

Advertising 114

Advertising Advertisers Search Marketers New Markets 114

Social Media Examiner

SEPTEMBER 4, 2023

Want to generate higher quality leads with Facebook or Instagram ad campaigns? In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically. Looking for a way to qualify leads more efficiently?

Advertising 113

Advertising Advertisers Marketing Marketers 113

Search Engine Land

SEPTEMBER 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material.

Law 113

Law Advertising Advertisers Communications 113

Customers.ai

MARCH 21, 2023

Are your Facebook Ads not converting as well as you’d hoped? The overall Facebook ads average conversion rate is 9.21%. Worse than that, Facebook Ads are getting more expensive and less effective. What exactly is an ad conversion rate? You’re not alone! See the new Customers.ai

Real Estate 107

Real Estate Food Finance Key Performance Indicator 107

Social Media Examiner

APRIL 13, 2023

Wondering how to research and script Facebook ads that feature creators? In this article, you’ll discover how to create Facebook ads that convert with user-generated content.

User-Generated 88

User-Generated Social Media Marketing Marketing Marketers 88

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Social Media Examiner

JANUARY 17, 2023

Want a better return on your Facebook ad spend? In this article, you’ll discover 10 small changes that can make a big difference for your Facebook ad campaigns. #1: The post 10 Hacks for Getting More From Your Facebook Ads appeared first on Social Media Examiner.

Advertising 102

Advertising Advertisers 102

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. Meta’s 3D ads appear in user’s Facebook and Instagram feeds, and these ads originally debuted last year for beauty brands.

Digital Marketing 134

Digital Marketing Advertising Advertisers Branding 134

Social Media Examiner

NOVEMBER 14, 2023

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1:

Social Media Marketing 106

Social Media Marketing Marketing Marketers 106

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? If you’re totally new to Facebook, start with this Facebook Marketing Guide. Someone’s clicking.

User-Generated 144

User-Generated Advertising Advertisers Price 144

Search Engine Land

OCTOBER 5, 2023

Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest in alternative platforms.

Advertising 112

Advertising Advertisers Search Marketers Product 112

Social Media Examiner

FEBRUARY 9, 2023

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? In this article, you’ll discover a three-step Facebook ads strategy to scale your business results. Facebook Ads Are All About Scale At the end of 2022, Facebook had almost 3 billion monthly active users.

Customer 97

Customer Social Media Marketing Marketing Marketers 97

Neil Patel

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online.

Transform 136

Transform Advertising Advertisers Copywriting 136

Search Engine Land

JUNE 21, 2023

Are you looking to get more leads for your business on Facebook ? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. The biggest difference is that instant forms happen all on Facebook. Conversions. (In

User-Generated 96

User-Generated CRM Management Advertising 96

Search Engine Land

JANUARY 3, 2024

Facebook has started archiving all users’ link history globally on both Android and iOS devices. Facebook’s new feature could very well prove to be a loophole for marketers wishing to reach high-value consumers, but the solution could be temporary. Why we care. Accessibility. How it works. How to turn Link History off.

Law 107

Law Advertising Advertisers Digital Marketing 107

Social Media Examiner

DECEMBER 29, 2022

Are your Facebook ads underperforming? In this article, you’ll discover a Facebook ads strategy that really works. Running Facebook Ads in 2023 A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working.

Social Media Marketing 96

Social Media Marketing Advertising Advertisers Marketing 96

Social Media Examiner

JULY 17, 2023

Are you serving the right creative with your Facebook ads? Wondering how to align your ad creative with what’s working right now? In this article, you’ll learn how to optimize your Facebook ads creative for current trends.

Marketing 82

Marketing Marketers 82

Social Media Examiner

AUGUST 10, 2023

Want to improve your social media ads performance? In this article, you’ll discover how to build a team to scale your Facebook and Instagram ads management. Wondering how to build the right team so you can maximize your results?

Advertising 83

Advertising Advertisers Management Social Media Marketing 83

Many Chat

JUNE 15, 2022

Consequently, Facebook Messenger marketing can boost brand awareness and increase your sales with minimal Facebook ad spend. And this kind of Facebook Messenger ad campaign is easy to set up and manage. Here’s an easy guide to show you how to set up ads that click to Facebook Messenger.

User-Generated 98

User-Generated Advertising Advertisers Management 98

Social Media Examiner

MAY 15, 2023

Looking for a new way to engage consumers on Facebook? In this article, you’ll learn how to capitalize on Meta’s most underutilized ad placement, Click-to-Messenger ads for Facebook Reels. Want to start more conversations with qualified prospects?

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86

Search Engine Land

OCTOBER 7, 2022

Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible.” The Community Standards serve as a baseline for the ad policies. Advertisers must adhere to both to be eligible to run ads. ” What’s changing. Why we care.

Advertising 95

Advertising Advertisers Product 95

Search Engine Journal

NOVEMBER 5, 2021

Where should you allocate your social ads budget, to Facebook or Instagram? The post Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting appeared first on Search Engine Journal. Learn how to make a decision that aligns with your goals.

137

137

Neil Patel

MARCH 16, 2021

Last year, Facebook made over $84 billion in revenue. If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. The issue is a number of factors can impact the cost of Facebook ads. Facebook Ad Type.

Price 116

Price User-Generated Advertising Advertisers 116

Social Media Examiner

JANUARY 23, 2023

Do you wish your Facebook ads had a higher conversion rate? In this article, you’ll discover how to write Facebook ads that move people to action—whether you want to generate leads, secure sales, or get prospects to take other key steps. Looking for proven copywriting techniques that works?

Copywriting 90

Copywriting 90

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. Privacy changes impact on Meta revenue.

Product 104

Product Advertising Advertisers User-Generated 104

Search Engine Journal

FEBRUARY 23, 2022

Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared first on Search Engine Journal.

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124

Social Media Examiner

MAY 9, 2023

Looking for a better way to capture qualified leads on Instagram and Facebook? Want an easy way to leverage Instagram DMs and Facebook Messenger in your marketing?

Marketing 87

Marketing Marketers 87

Neil Patel

DECEMBER 30, 2021

Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. One of those tools is Facebook lead ads. What Are Facebook Lead Ads? How Facebook Lead Ads Work. What am I talking about?

User-Generated 133

User-Generated CRM Advertising Advertisers 133

Neil Patel

SEPTEMBER 30, 2020

Facebook isn’t going anywhere, anytime soon. billion users see Facebook ads, out of which 1.21 billion users see Facebook ads, out of which 1.21 An average Facebook user clicks on 12 ads per month. Facebook users watch around 100 million hours of video a day. With more than 2.6

Advertising 139

Advertising Advertisers User-Generated Communications 139

Neil Patel

NOVEMBER 17, 2021

billion monthly active users (MAU), Facebook is the most popular social media network. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. What’s Facebook jail? You’re in violation of Facebook’s advertising policies.

Promotion 116

Promotion User-Generated Law Advertising 116

Zumvu

AUGUST 3, 2022

Digital advertising is getting more expensive every year, and if you rely on Facebook’s ad platform to generate leads for your business, you can’t afford to sit idle.

Advertising 98

Advertising Advertisers 98