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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. Marketing Content to Gen Z?

Gen Z 52
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100 Essential PPC Statistics Every Marketer Needs to Know in 2023

Hubspot Marketing

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads.

Gen Z 104
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Trending Reels on Instagram: How to Find Them + 9 of the Best From 2024

Buffer Marketing

    Trending reels on Instagram offer a low-lift way to create content you know Instagram users are already enjoying (and put your own special spin on things, of course.)   Creator Megan Boni went viral after announcing she was looking for a man in finance (6”5, blue eyes, etc.,

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere.

Promotion 142
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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

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TikTok vs Instagram marketing: which is better for your business?

Power Digital Marketing

When that’s not possible, it’s vital to determine where a company should focus the majority of its creativity and ad spend to make the biggest gains in lead generation, brand awareness, audience engagement and revenue. As of 2022, 57% of TikTok users are self-identified women, and 40% are self-identified men. 6> On Instagram?

Gen Z 40