Remove Food Remove Gen Z Remove Price Remove User-Generated
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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

But that discrepancy in pricing is exactly why these designers and Target brand decided to partner with one another. Although the four-piece luggage set goes for a whopping $20,000, the price is right for the target customer, as the BMW i8 starts at $135,700. See what I mean? Image Source. Why Target Co-Branding Campaign Works.

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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. So you don’t need an enormous budget to get started.

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More People Use TikTok as a Search Engine. Here’s Why.

Dana Nicole

In fact, 40% of Gen Z use TikTok instead of Google to get answers to their burning queries. Let that sink in—nearly half of an entire generation doesn’t use Google. Respondents said they don’t use Google to search for recipes and it seems they gravitate towards TikTok for food-related content.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. Marketplace listings can include product shots, pricing, product specifications, and purchasing information.

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A closer look: What brands need to know about COVID-19

Sprout Social

Additional factors, like Italy announcing a nationwide lockdown and the WHO officially declaring this a pandemic, ensure COVID-19 remains top of mind for social media users across a variety of platforms. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

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