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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Step 3: Automate marketing with a social media management tool. Try influencer marketing.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%) now preferring cashless transactions. Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. of non-food retail sales were online.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hosting Tribunal) Food blogs lead in popularity, with 42.8% Ahrefs) In the US, 53% of people research products using search engines before making a purchase. of global web traffic. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years.

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International marketing: What you need when entering foreign markets

Sprout Social

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Franchising. Piggybacking.