Remove Food Remove PR Remove Thought Leadership
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40
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The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid

Adobe Experience Cloud Blog

Nowhere is the competition hotter, or branding more fierce, than the flame-broiled grills of America’s fast food chains. This makes Burger King’s latest PR campaign, to ‘rename’ itself, all the more baffling. 3 fast food chain (Wendy’s took the No. Since slipping to become the No. Modern Marketing'

Branding 134
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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Work with your PR team to leverage your executives for briefings and speaking opportunities. It is sure to be a great time, filled with thought provoking content sessions, delicious food and impressive networking!

PR 132
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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. It is attracting engaged audiences through a strong editorial focus on thought leadership. How could we ever break through? Source: SEMRush.

Transform 107
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Topical and Tangential Content | How to Boost Your Organic Traffic

Adobe Experience Cloud Blog

Because tangential content is trying to catch customers with a wider net, it often creates brand exposure and positive PR for brands utilizing it correctly—it may even be the first exposure many are having to your brand. . Our answers typically involved food, cooking, family, friends, relationships, and much more.

PR 171
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Cats on a Plane: Heart-Warming Holiday Campaigns

Adobe Experience Cloud Blog

I love the snow (I’m originally from the Chicago area ), the music, the family, the food…and the creatively heartfelt marketing campaigns! who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). Author: Rick Siegfried First off, Happy Holidays!

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Top B2B and Consumer Content Marketing Minds & Advice

Adobe Experience Cloud Blog

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Julie Fleischer led content marketing strategy at Kraft Foods Group as Senior Director of Data, Content, and Media.