Gen Z Health Promotion Social Media Marketing 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Hootsuite
MAY 31, 2022
Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. 45% of social users in the U.S.
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Spiralytics
NOVEMBER 14, 2023
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.
Hubspot Marketing
MAY 16, 2023
While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. It's also worth mentioning that Instagram video posts are more than twice as likely to generate engagement than image posts. Pros and Cons Pros Videos can be longer than on other social platforms.
Econsultancy
DECEMBER 6, 2021
This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase – according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Social Quarterly: Q4 2021.
Hootsuite
AUGUST 30, 2023
You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. Get Started Do it better with Hootsuite , the all-in-one social media tool. Let’s get started.
Backlinko
MAY 14, 2024
Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn.
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