Remove Gen Z Remove Industry Insights Remove Promotion
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Reddit is also changing the search landscape.

Gen Z 124
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Best times to post on social media in the UK (2025)

Sprout Social

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. UK businesses are increasingly utilising the platform for content marketing, sharing industry insights and company culture as well as recruitment purposes. They also use it to promote their various programs and services.

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Why we care about social media marketing: A guide for brands

Martech

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

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6 key online advertising trends you need to know | 2020

Bannerflow

Gen Z targeted advertising. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Gen Z is the up and coming demographic, now looking to make decisions when it comes to which brands they want to buy from.

Gen Z 81
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B2C Social Media Strategies Built for Real Goals, Not Vanity

SocialPilot

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. And with over 5.24

B2C 52
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B2C Social Media Strategies Built for Real Goals, Not Vanity

SocialPilot

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. And with over 5.24

B2C 52
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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. Check out our Instagram Reels vs TikTok account. Share your video to Facebook.