Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Logistical complexity Because most experiential marketing campaigns happen in person, they can be much harder to manage than digital ones.

Gen Z 69

Gen Z User-Generated Food Marketing 69

Girl Power Marketing

AUGUST 9, 2021

But as legacy brands continue to shift their supply chains, logistics, and technology, they’ll soon catch up – perhaps even becoming the driving force behind omni-channel shopping in the coming years. Millennials started the fight for more sustainable products, but Generation Z is expected to up the ante in the coming years.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

NOVEMBER 22, 2021

It came about because of a specific set of planned circumstances: the rollout of fast-speed mobile networks even to rural communities, the building of logistics networks including warehousing and delivery; and the near total adoption of mobile payments across China in recent years.”

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Sprout Social

JUNE 27, 2023

Every generation will have its own social media platform. For my generation, Millennials, the majority of us will be primarily on Instagram. My parents are on Facebook, Gen Z is on TikTok. When I came into these industries—underwear, automotive, freight and logistics—they were ripe for disruption.

Logistics 100

Logistics Gen Z Management Millennials 100

Digital Marketer

OCTOBER 31, 2022

YES, even Millennials and gen-Z-ers prefer email to social media. You know, the left-brain, back-end, logistical stuff. And not only is email your consumer’s favorite way of communicating… it should be your favourite too! And that’s because your list is YOURS. CAN help us to optimize, streamline and improve….

Email Marketing 84

Email Marketing Copywriting Gen Z Marketing 84

Econsultancy

DECEMBER 13, 2021

The increased numbers of people now shopping online, whether for necessity or convenience, seems to have thrown retailers’ logistical issues into the spotlight. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. compared to just a 3% share a year ago.

Advertisers 52

Advertisers Advertising Retail Shoppers 52