Sprout Social
JULY 22, 2021
We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.
Girl Power Marketing
AUGUST 25, 2021
For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.
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Girl Power Marketing
AUGUST 25, 2021
For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.
Marketing Insider Group
JULY 21, 2020
Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.
Hubspot Marketing
AUGUST 12, 2022
It encompasses green marketing but it also includes practices that go beyond the environment, like social and economic issues. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. You might be thinking, “ Isn’t being consumer-oriented what all marketing is? ”.
Neil Patel
FEBRUARY 23, 2021
Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?
Sprout Social
JUNE 17, 2021
When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. Why it’s important. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.
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