Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Search Engine Land

MAY 3, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. The numbers are in: employee-generated content generates more than goodwill. Keep writing those blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When you can save some of that time and money by featuring user-generated content, you can pack a bigger punch with the content your brand creates.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Search Engine Land

MAY 11, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post Create tailored customer experiences for each generation appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Transform Customer Millennials 84

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience.

B2C 127

B2C Marketing Automation Platform Gen Z Whitepaper 127

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Gen Z ranked second, following closely with 82%. Consider the strategies below. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. The B2B industry is, of course, different.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. What’s great about this ad.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. If you can’t reply to comments and messages swiftly, you don’t have time for it.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Seek out synergistic media appearances. Differentiate free and gated content.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The page usually has a goal like: sales email list sign-ups white paper downloads.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

DECEMBER 8, 2020

This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members.

User-Generated 112

User-Generated CRM Marketers Marketing 112

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Your audience’s preferences should also guide your channel strategy. Nearly 85% of Instagram’s audience is under 45.

PR 115

PR Customer loyalty User-Generated Marketers 115