Gen Z New Technology Non-Profit 
Sprout Social
AUGUST 11, 2022
Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases. The Meta Lite Bar is back!
Martech
MARCH 10, 2023
They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study.
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Search Engine Land
DECEMBER 28, 2023
In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. By August, the platform was testing a new anti-adblocker popup that featured a timer warning when the next ad will play.
Econsultancy
DECEMBER 13, 2021
Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. by September when non-essential brick-and-mortar shops had mostly resumed trading.
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