Remove Gen Z Remove New Technology Remove Retail
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101
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How live social shopping is driving brand results

Sprout Social

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. She answers questions in real-time as thousands of viewers watch. Sounds too good to be true?

Branding 118
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How to join the Metaverse: The complete guide for your brand

Sprout Social

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases.

Gen Z 138
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Why we care about mobile marketing: A guide for marketers

Martech

For example, a local hair stylist might send information to their customers about a new service they’re rolling out, appointment reminders, or a request for feedback based on a recent visit. SMS can also be used by retailers to facilitate payments. Why marketers should care about mobile marketing.

Transform 126
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help. But this method of selling can also appeal to younger generations, and the way they like to shop. But this new technology is not without its bumps.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. billion, which accounts for 11% of total CPG retail sales. Now let’s look at some of the hard data.