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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

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Retail and eCommerce Email Marketing: From Cart to Loyal Customer

Litmus

Show progress bars to highlight how close they are to free shipping or a reward. Try a sentiment tracker to ask if something got in the way (like price or shipping). Revenue per recipient What it is : the average amount of revenue generated for each email delivered. Add timers to drive urgency around limited-time welcome offers.

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36 Up-To-Date Ecommerce Statistics

Backlinko

Ecommerce has transformed the retail landscape. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. 48% of US consumers state that their main reason for abandoning shopping carts during the checkout process are high extra costs (shipping, tax, fees). Coupons and discounts 39.3%

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This multi-platform strategy is allowing their customers to consume content the way they want to—as a quick snack or a full meal.

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Digital out-of-home branches out with programmatic

Martech

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. That means there is still a tremendous amount of growth to be gained as Vaccarezza steers the ship he built in-house from scratch over the last six years and going live with the retail media network in 2020.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This multi-platform strategy is allowing their customers to consume content the way they want to—as a quick snack or a full meal.

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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. For example, offer free shipping with no minimum spend or a discount percentage with no code needed. The number is even higher among younger consumers.