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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 127
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10 Pinterest statistics marketers must know in 2019

Sprout Social

Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Moreover, these Pinterest shoppers invest in what they’re passionate about. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. As of 2019, 79.5% households.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Ask for opinions on new product launches, or fresh new ideas. Try influencer marketing.

Promotion 142
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. of global web traffic. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. market share.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Social media is absolutely critical for directing followers to your landing or product pages. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. What’s the ratio of mentions to product questions? Got my new @Nike Pegasus!

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. 2021 product subscriptions drop notably in the US. in Q3 2020 to $103.43 in Q3 2020 to $103.43