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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 126
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10 Pinterest statistics marketers must know in 2019

Sprout Social

Moreover, these Pinterest shoppers invest in what they’re passionate about. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. Are you active on Pinterest yet?

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. But when done well, influencer marketing is the most genuine type of digital marketing you can do.

Promotion 142
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated. Ascend2) 63% of companies using marketing automation outsource all or part of it. Polaris) Hubspot leads the marketing automation software market with a 37.5%

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Got my new @Nike Pegasus!

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. The UK also experienced a higher-than-average conversion rate against the global 2.4%