The Future of E-commerce on Social Media
Marketing Insider Group
JUNE 24, 2025
Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app. Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns.
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