SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 104

Influencer Marketing Health Transform Marketing 104

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Hubspot Marketing

OCTOBER 16, 2019

Event planning can be a marketing and public relations tactic to promote your brand, product, or service. Then, they might promote your involvement through social media, a press release, and media interviews. Market research. That's why a PR firm would likely use market research as a tactic.

PR 124

PR Communications Price Management 124

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Michael Brenner , CEO, Marketing Insider Group. Create quarterly e-books.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Sprout Social

JANUARY 29, 2024

For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time. An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more.

Management 116

Management Shipping Health Market Research 116