SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 99

Influencer Marketing Health Transform Marketing 99

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

Hubspot Marketing

JUNE 13, 2023

These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. The campaign included TV spots , influencer marketing , and signage at New York subway stations. How Ozempic's Popularity Brought Back Marketing “Weight Loss” In the 2010s, marketing weight loss had lost its appeal.

Health 103

Health Marketing Marketers Promotion 103

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. TikTok: 64.7K YouTube: 3.51

Fashion 98

Fashion COS Influencer Marketing Advertising 98

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. The health and fitness industry is hugely saturated. Leverage Influencer Marketing to Reach a Wider Audience.

Advertising 141

Advertising Advertisers Health User-Generated 141

Spiralytics

NOVEMBER 14, 2023

Elements of multiculturalism and global awareness in marketing narratives can foster a sense of inclusivity, aligning with this well-traveled generation’s values. Passionate about mental health Mental health awareness continues to grow through Generation Alpha, with 59% already acknowledging its importance.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

JULY 8, 2019

Even though influencer marketing is a well-known marketing channel by now, it's always important to reiterate that your customers trust the opinions of others -- and that majorly impacts buying decisions. If you work for a SaaS platform company, odds are you won't be reaching out to Beyonce to promote your product.

Branding 135

Branding Influencer Marketing Health User-Generated 135

Buffer Marketing

APRIL 10, 2024

Sponsored content — also known as influencer marketing — is a cornerstone of Instagram monetization — influencers and creators get the financial benefits of working with brands, and brands get access to highly engaged followers.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Sprout Social

OCTOBER 16, 2023

Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. However, promotional and entertaining content don’t have to be mutually exclusive. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Gen Z 116

Gen Z Branding Millennials Transform 116

Hubspot Marketing

SEPTEMBER 13, 2023

Sponsored Influencer Content Currently, 80% of marketers report that influencer marketing is an effective strategy. While many marketers have taken part in co-marketing with influencers, some have also sponsored their content. One of the platforms where influencer marketing thrives most is Instagram.

Food 101

Food Fashion Advertising Advertisers 101

Ariyh

NOVEMBER 13, 2023

For example, I had planned to launch 4 or 5 playbooks, but I had ‘only’ managed to launch the Playbook of Pricing & Promotions. Next up, I would like to work on an Ad creative optimization playbook, along with an update to the Pricing & Promotions playbook (if you buy it now you’ll get the updated version free).

Finance 52

Finance Health eCommerce Price 52

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. I was encouraged to see a lot of content focused on the importance of word-of-mouth marketing as a “lived brand experience.”

Gen Z 126

Gen Z Transform Energy Thought Leadership 126

Spiralytics

MARCH 13, 2024

million subscribers With his medical expertise, Doc Willing Ong is a Filipino YouTuber who shares informative and educational content focused on health and wellness. He has become one of the most trusted voices in the field of healthcare in the country, especially being a famous health columnist. Doc Willie Ong (@docwillieong) – 9.18

Entertainment 52

Entertainment Health Energy Transform 52

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer? Let’s dive in. YouTube: $200–$1,000/video.

Influencer Marketing 139

Influencer Marketing Health Marketing Marketers 139

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

AWeber

OCTOBER 10, 2023

Promote an already-existing business with complementary products. Like any business, how much you earn on Etsy depends on how much effort you put into promoting your shop. According to a 2023 Etsy statistics report by Influencer Marketing Hub, demand for printables has skyrocketed in the past year.

Shipping 98

Shipping Real Estate Price Shoppers 98

Neil Patel

DECEMBER 13, 2022

The top reason was they plan on buying ads to promote their own podcast in order to make it more popular. Now looking at influencer marketing, which is mainly used by eCommerce companies, 41% plan on increasing their spend with the main reason being is it provides a better ROI than other marketing channels that they are using.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development.

Marketing Strategy 107

Marketing Strategy Manufacturing PR Marketing 107

CXL

OCTOBER 4, 2022

Their content marketing efforts. Their offers and promotions. Do the same for your own marketing efforts. Koala , an Australian mattress retailer, accesses FOMO in their Facebook ads by limiting promotional offers to just five days. Segment and personalize email marketing efforts. What’s compelling about their ads?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 132

Influencer Marketing Branding Marketing Marketers 132

Neil Patel

SEPTEMBER 1, 2021

As mentioned, B2B content marketing presents different challenges from B2C content marketing. While consumers might be impressed by influencer marketing and emotive product launch campaigns , businesses won’t be swayed by these tactics. Promote Your Content Across Different Platforms. What Is B2B Content Marketing?

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Econsultancy

DECEMBER 1, 2021

Electronics company Philips has partnered with Movember to support its mission to improve men’s health, whether that be mental health and suicide prevention or awareness of common cancers. Videos under the #AsosChaosToCalm hashtag have received a total 1.3 bashtheentertainer. #ad ad Stay blessed, never stressed with @asos.

Gen Z 52

Gen Z Health Retail Millennials 52

Sprout Social

AUGUST 22, 2022

Just remember to promote your premiere across your channels. Get an at-a-glance view of your channel’s health including the latest comments, performance of your latest video and views over the last 28 days. Add up to five cards to each video to promote relevant resources. Make the most of YouTube Studio features.

Analytics 74

Analytics Health Promotion SEO 74

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). 4 Reasons You Should Act on Influencer Marketing. It’s content about a sauce promotion designed to promote more sauce. Lemonade stands: adorable summertime tradition or public health menace?

B2C 88

B2C Content Marketing Food Transform 88

Buffer Marketing

JANUARY 31, 2024

View this post on Instagram A post shared by Actually Healthy - Your AI Health Butler (@actuallyhealthy.app) Around the same time, I had an idea to demonstrate how users can have a conversation with the AI in the app and filming reaction videos to the different ways it can support health goals.

Health 18

Health Advertising Advertisers Promotion 18

Neil Patel

NOVEMBER 25, 2020

Look at what Beringer Vineyards did with influencer marketing. For example, you might discover that a certain segment or demographic in your audience has a strong affinity to family values, or health and wellness. Joy can take a lot of forms, though, and it doesn’t have to be commercially intended to elicit a direct sale.

Marketing 145

Marketing Marketers Health Manufacturing 145

Sprout Social

MARCH 13, 2017

One industry in particular that has used testimonials for social proof for decades is health and fitness. Endorsements from Celebrities & Influencers. Influencer marketing was huge in 2016 and is expected to continue on that same path in the future. Influencer marketing is also very profitable.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Hubspot Marketing

DECEMBER 11, 2019

Research shows that Gen Z deals with far more body image, mental health, and cyberbullying issues than any other age group has in the past. Regardless of whether you're creating long-form content for millennials or short-form clips for Gen Z, you'll want to embrace mobile-optimized video when promoting your brand to either audience.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

OCTOBER 23, 2018

Branded hashtags and promotional tags like #Giveaway. ✨⠀ ⠀ Enter this giveaway for the chance to boost your health with goodies from @livwell_nutrition and @yoga_democracy. A great way to instantly turbo-charge your efforts is to piggyback on the existing influence that someone else in your space already has.

User-Generated 111

User-Generated Health Branding Place 111

Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Michael Brenner , CEO, Marketing Insider Group. Create quarterly e-books.

Whitepaper 104

Whitepaper Content Marketing Direct Mail User-Generated 104

Econsultancy

DECEMBER 6, 2021

  Additional analysiss from WARC  suggests that up to 45% of marketers now use the short-form video app for campaigns, marking TikTok the second most preferred platform for influencer marketing behind Facebook. Snap DAUs rise 23% year-on-year in Q3 2021, marking fourth consecutive quarter of >20% growth.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective.

Millennials 137

Millennials User-Generated Education Advertising 137

Hubspot Marketing

OCTOBER 16, 2019

Event planning can be a marketing and public relations tactic to promote your brand, product, or service. Then, they might promote your involvement through social media, a press release, and media interviews. Market research. An important quality of any marketing or public relations agency is to be able to track ROI.

PR 123

PR Communications Price Management 123

Hubspot Marketing

MARCH 21, 2024

Turner Construction also has superb site health. Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. Create and promote more video content.

Marketing 99

Marketing Marketers User-Generated Promotion 99

Sprout Social

NOVEMBER 14, 2023

But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Creating an authentic influencer marketing strategy brings trusted voices into your content, too. On top of this, they also donated to relevant mental health-related causes.

Gen Z 123

Gen Z Influencer Marketing Marketing Marketers 123