Martech

DECEMBER 18, 2024

They are especially influenced by values such as: Environmental responsibility. Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away.

Gen Z 108

Gen Z Transform Health Entertainment 108

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.

Branding 108

Branding Tentpole Entertainment Transform 108

Adobe Experience Cloud Blog

MAY 11, 2015

This means that they can be a critical part of your marketing strategy. So how do you go about reaching these influencers? What are the key steps in formulating a solid influencer marketing campaign? Let’s go over three steps to execute a flawless influencer plan! Step 1: Identify Your Audience.

Influencer Marketing 134

Influencer Marketing Thought Leadership Marketers Marketing 134

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Businesses Grow

JANUARY 9, 2023

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. 3) Marketing that works … and heals.

Health 143

Health Marketers Marketing B2C 143

Hubspot Marketing

JANUARY 23, 2020

Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign. Additionally, it's often more effective than traditional marketing campaigns.

Branding 145

Branding Fashion Traditional Marketing Food 145

InTouch Marketing

JANUARY 31, 2024

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86