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How a Marketing Automation Platform Can Help With GDPR Compliance

Adobe Experience Cloud Blog

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation. These platforms are even more crucial in a world governed by GDPR. Collect Only GDPR-Compliant Data.

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A 3-Point Health Check for Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health 113
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The Marketer’s Glossary of GDPR Terminology

Adobe Experience Cloud Blog

Personal data concerns any piece of information that personally identifies a consumer, either alone, or in combination with other data elements, including names, addresses, ID numbers, health info, racial or ethnic data, political views, sexual orientation, genetic data, and biometric data. Data Protection Officer. Legitimate Interest.

Law 134
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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) to nudge them closer to conversion.

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3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Adobe Experience Cloud Blog

These days, MA systems offer an ever-expanding variety of capabilities like email marketing, social media tracking, prospect nurturing and marketing analytics, just to name a few. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue.

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3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Adobe Experience Cloud Blog

While a buyer’s journey is self-directed, clearly defining each stage helps power the health of your marketing funnel. Establish rules that move a lead from one journey stage to the next and socialize these steps with both the marketing and sales teams.

eBook 134
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5 Steps to Kickstart Your Account-Based Marketing Program

Adobe Experience Cloud Blog

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.). I’d love to hear your thoughts.