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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. This way, their weakness became a strength by making them appear more likable.

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120 Presentation Topic Ideas Help You Hook Your Audience

Hubspot Marketing

Explore more on the topic: Learn how neuromarketing can improve the visual flair of your products and boost sales. Don’t stand in the same place the entire time. So, include visuals like images, infographics, gifs, charts, and videos at the right time. Sometimes a picture is worth a thousand words. Don’t stare at your slides or notes.

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Transcript of How Reducing Friction Increases Revenue

Duct Tape Marketing

And it wasn’t until Uber came along and showed us how every element of that process was full of friction from getting the cab in the first place to getting out of it and paying. I can go back as long as I want and see every order I’ve placed. On my Internet provider, I can only go back six months.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing!