Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Hubspot Marketing
JUNE 26, 2025
So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. This way, their weakness became a strength by making them appear more likable.
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