Adobe Experience Cloud Blog

FEBRUARY 5, 2020

They might not care so much about mileage on shoes and instead gravitate toward bigger topics like health, wellness, or sports. These guests posts on relevant sites raise Porch’s authority in their market segment, both in terms of SEO and traditional PR. This is a much broader audience, and thus it has a much broader set of interests.

PR

Sprout Social

FEBRUARY 23, 2023

It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years. You want your C-suite to share sharp, incisive thought leadership, but that can often fall to the wayside in favor of running a company.

Communications

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Generate awareness on new products and company milestones. We hear you're all loving the song.

Communications

Marketing Insider Group

SEPTEMBER 13, 2021

Content marketing is a way to shape thought leadership and earn trust. Your brand will earn recognition as an expert: Content with a thought leadership angle isn’t about selling. Site health and the issues impacting it (e.g., SEO position rankings, visibility, and site health. It’s about educating.

Marketing Strategy

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

But seeing performance across those channels is tough and some, like PR and branding , are particularly challenging to measure. Clicks, likes, and downloads may be useful for measuring activity efficiency but revenue, opportunities and leads generally provide a better indicator of pipeline health and future revenue. Sales Loves Events.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Thought Leadership

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

Branding

Sprout Social

APRIL 26, 2022

The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. So communications—especially external comms like thought leadership or speaking gigs—can be a tough sell. Improve brand health? Build trust?

Communications

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing works with PR to write launch press releases, ensuring that the story is well represented, that the key differentiators are adequately highlighted and that the language will resonate with the market. I’ll ask them to color code the chart below to represent the health of each activity. Video Production.

Product Marketing

Sprout Social

MAY 11, 2023

Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health. It could indicate a PR disaster is on the horizon or has already arrived. For the most part, an average volume of messages means things are business as usual.

Branding

Sprout Social

MARCH 9, 2022

Social also has billions of data points that can be harnessed in real time to help keep IR leaders informed about corporate brand health, employer brand health, competitive changes, consumer product sentiment, investor sentiment and more. Quotes or thought leadership highlights from investor events and earnings calls.

Retail

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. The possibility of seeing results earlier depends on the health of your site. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.

SEO

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much.

CMO

Content Marketing Institute

SEPTEMBER 26, 2018

Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. Courtney Cox Wakefield , Children’s Health. And getting them to actively participate in your content as your company’s thought leaders is another.

Content Marketing

Search Engine Land

JUNE 7, 2023

Statistical roundup articles are often used in fields including business and economics, sports, health and medicine, science and education. Primarily, these articles serve as a strategic tool for enhancing brand visibility and establishing thought leadership.

PR

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. CMWorld Click To Tweet.

Content Marketing

Content Marketing Institute

JULY 24, 2018

That leaves a gap for low cost-per-click advertising on thought-leadership content. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. courtewakefield Click To Tweet.

Whitepaper

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. Take care of yourself and your mental health. Follow thought leadership and advice from marketing leaders like the ones listed above by subscribing to the Set up newsletter. Subscribe for more thought leadership here! And take time off! Take risks and learn from failure.

Law

Exposure Ninja

AUGUST 26, 2022

Instead, it rebranded and split into a number of verticals of different subject-specific brands , including: verywellhealth.com ( physical health ). verywellmind.com ( mental health ). Trend hopping can be great for thought leadership too. verywellfit.com ( fitness ). verywellfamily.com ( family advice ). and more.

Copywriting

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Maintain a thorough understanding of your agency's financial health.

Transform

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Maintain a thorough understanding of your agency's financial health.

Transform

Adobe Experience Cloud Blog

AUGUST 14, 2015

A major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture.

Thought Leadership