Rock Content

APRIL 28, 2023

Marketing activities can be split into two areas under which all other activities fall. These are: Inbound Marketing Outbound Marketing Inbound Marketing Inbound marketing is the process of building and deepening your relationship with your existing customers.

Outbound Marketing 62

Outbound Marketing Inbound Marketing Price Promotion 62

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hubspot Marketing

MAY 30, 2022

They will also provide you with a tool for identifying your most prominent marketing needs. On-Page SEO Template. When it comes to SEO, there's a lot for marketers to remember to see results. In other words, there is a lot for marketers to forget. However, SEO should never be an afterthought.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

JULY 12, 2021

HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. The best part?

CRM 145

CRM Price User-Generated Marketing 145

Exposure Ninja

AUGUST 11, 2023

You’ll see these pop up fairly often in marketing, and eventually, they’ll become part of your everyday vocabulary. Figuring this out before you create your marketing strategy will give you a great foundation to work from, and you’ll find it easier to stay on track and hit your goals. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Adobe Experience Cloud Blog

OCTOBER 25, 2011

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. Ten to twenty percent is a small margin but at the same time it could be considered an untapped market.

Inbound Marketing 129

Inbound Marketing B2C Marketing Marketers 129

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. Inbound marketing leads cost 62% less than outbound.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

OCTOBER 4, 2011

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

SEO 85

SEO Thought Leadership Traditional Marketing Marketing 85

Hubspot Marketing

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? That doesn’t mean you should ditch all SEO efforts completely — your paid advertising should complement your SEO strategy as opposed to replace it. Benefits of PPC.

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106

Marketing Insider Group

JUNE 29, 2010

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Telemarketing 3 Comments Post a comment Ryan Beale Jun 29 2010 I’ll add another reason – They are not cost-effective in 2010.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

MAY 31, 2012

Demand never sleeps and neither should content and inbound marketing efforts. demand needs to look at sources outside of marketing, take shift to #inboundmarketing into account and continue focus on tele #sds12. How much does your organization spend on inbound and content marketing? SEO #sds12.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. Share: Read more from Demand Generation B2B Marketing , Content Marketing , Online Demand Generation , Sales Alignment 3 Comments Post a comment Sandi Jul 10 2010 Thanks for the great info.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

AUGUST 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

JULY 12, 2011

And it is for this reason that some say the differences between B2C and B2B marketing has disappeared completely. What B2B Marketing Tactics Work Today? Inbound marketing tactics will consistently deliver the best return on marketing investment. But this is now a foundational activity.

Direct Mail 84

Direct Mail Inbound Marketing B2C Entertainment 84

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

NOVEMBER 24, 2010

.&# I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011? Share your thoughts, post a comment.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing 98

Inbound Marketing Whitepaper Education Marketing 98

Marketing Insider Group

DECEMBER 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 70

Marketing Insider Group

OCTOBER 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. From numbers 4-6, I would add: Create, Optimize, Promote.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

Telemarketing 63

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 63

Marketing Insider Group

DECEMBER 15, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 61

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77

Marketing Insider Group

OCTOBER 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is great stuff.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

OCTOBER 26, 2010

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? I hope you’ll join me.

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

JUNE 11, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Marketing Insider Group

AUGUST 19, 2010

Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy? Take personal accountability and decide what to change. And change it now. Because life – and especially your professional life – is way to short!

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? I hope you’ll join me.

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

AUGUST 17, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 72