SmartBrief - Marketing

AUGUST 13, 2024

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources. SmartBrief’s specialized newsletters can help. Sent daily. Why Subscribe?

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Martech

MAY 29, 2024

AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. By 2024, the proportion of men to women in marketing manager positions in North America is estimated to be 31% to 69%. Digital Ad Managers.

Transform 120

Transform Marketing Marketers Communications 120

Sprout Social

FEBRUARY 7, 2024

Keep track of industry trends Using a CI tool isn’t just about spying on the competition. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Following industry trends and joining the conversation helps your business stay relevant.

Price 128

Price Marketing Marketers Analytics 128

Search Engine Land

NOVEMBER 28, 2023

Urgency to realize the productivity gains promised by AI and other new technologies. Pull in your platform managers for brainstorming. Try reaching out to channel reps for industry or competitor benchmarks and/or poll your network on the KPIs and trends they’re seeing. Pressure to do more with less budget and headcount.

Advertisers 89

Advertisers Advertising User-Generated CRM 89

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Bannerflow

FEBRUARY 17, 2021

This leaves the banking industry in a uniquely tricky position when it comes to digital transformation. However, the need to embrace new technology (applications, mobile payments etc) is acute and certainly required. One such enabling technology is Bannerflow’s Creative Management Platform (CMP).

Transform 104

Transform Finance New Technology Industry Insights 104

Bannerflow

NOVEMBER 9, 2021

Jing Pang: I usually just research, and read about the new trends impacting display ads, and other digital channels. Lately there have been so many new technologies I want to try and implement, especially ones focused on producing more dynamic ads. As a designer, how do you continue to find inspiration for your work?

New Technology 98

New Technology Place Product Industry Insights 98