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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Implementing SEO best practices is crucial for higher search engine rankings. A well-optimized website attracts more visitors and keeps them engaged.

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LinkedIn Carousel Posts: Specs, Steps And Examples

SocialPilot

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

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B2B marketing on TikTok: What you need to know

Martech

SEO optimization: Improve the positioning of the accounts and videos by strategically using keywords in the text on screen, in the copy, in the closed captioning and even on the account profile. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z 123
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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Giving content an SEO boost. For example, The Sprout Social Index TM is our annual data report that speaks to the entire marketing industry.

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Unlike other social media platforms, LinkedIn’s focus is on professional networking, making it a hub for: Industry insights Career advice B2B content With features like LinkedIn Articles, Newsletters, and native video, the platform is encouraging more users to become content creators. Ebooks and whitepapers.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

According to Ubersuggest, it doesn’t have a single SEO issue. Image source This means the website is SEO-friendly , uses proper meta tags, has well-formatted URLs, has no broken links, uses image alt text, etc. They have helpful web pages, social proof, attractive design, persuasive writing, and SEO implementation. Build trust.

Marketing 132
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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach. Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access.