Content Marketing Institute

AUGUST 27, 2018

However, ultimately the goal is event registration so we also tracked conversions from promotions as well as from any influencers. TIP: If you opt not to create the influencer content on your own, properly vet an influencer marketing partner. Get what you need from influencers. Information sharing is critical.

Automobile 73

Automobile Influencer Marketing Thought Leadership Manufacturing 73

Econsultancy

DECEMBER 6, 2021

Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. A summer 2021 report from US advertising agency SageFrog  has found sixty percent of B2B marketers in the region now use Instagram as part of their marketing mix. Global social media ad spend was up 50.3% growth in North America.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Adobe Experience Cloud Blog

AUGUST 10, 2016

There is so much more that marketers can and should explore. But with constantly evolving platforms that introduce new features all the time, having a solid strategy in place and keeping track of up-and-coming features is critical. Just like any other successful marketing channel, social media doesn’t work in a silo.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you.

Transform 98

Transform CMO eCommerce Advertising 98

Sprout Social

FEBRUARY 25, 2020

So if you’re going to catch up with the competition, there’s no question that infographics should be a part of your content marketing mix. This guide gives you an in-depth look at infographic marketing so you can successfully implement it. Infographic marketing will help you: 1. Why use infographics?

Influencer Marketing 120

Influencer Marketing Marketing Marketers Education 120

Duct Tape Marketing

MARCH 1, 2016

Email Marketing – This includes the use of targeted and automated email campaigns based on conversion actions. Utility Marketing – This includes the creation of useful tools that stimulate traffic, sharing and brand awareness. This is the place where your plan is going to really standout. Adding the power of channel leverage.

Non-Profit 51

Non-Profit eBook Education User-Generated 51