Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? And isn’t that the dream?

Social Media Marketing

Martech

OCTOBER 24, 2024

Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. Data-driven insights.

Copywriting

Backlinko

OCTOBER 23, 2024

Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Finally, use the insight you just gathered to create detailed audience personas. Then, click “ Compare.”

Marketing Strategy

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Deep breath.

Analytics

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics

Hootsuite

SEPTEMBER 18, 2024

How do you know if your social strategy is working? That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. How often should you post on social media in government?

User-Generated

Marketing Insider Group

SEPTEMBER 2, 2024

Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge. This article explores six insightful content marketing tests that are simple enough to start using right away.

Content Marketing

SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Promotion

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget. Social media AI tools Want to streamline your social media workflow?

Price

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

Social Media Marketing

Sprout Social

JULY 15, 2025

But without the right tools, it’s hard to know if that effort is moving the needle. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. aytm introduced Skipper, an AI assistant that helps researchers create surveys, translate them, and analyze data to uncover valuable insights. Sociable AI made its Discovery tool free for public use.It

User-Generated

Martech

JANUARY 21, 2025

For example, a well-researched report could provide weeks worth of material for blogs, social posts and email campaigns. Tools like Google Analytics or social media insights can help pinpoint content that resonates with your audience. Social media threads: Break down ideas into concise points for LinkedIn or X.

Whitepaper

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Let’s break down how to build a content calendar from scratch, how to plan your posts, and what tools can help simplify the process. Quick Takeaways: Set clear social media goals to guide content planning.

User-Generated

Buffer Marketing

SEPTEMBER 18, 2024

After all, you work hard on your content, so it makes sense to schedule your posts during peak times. Why it’s important to find the best times to post on TikTok How to find your best time to post on TikTok Create great content to post on TikTok ⚡ Schedule your TikTok videos and reach a new audience with Buffer.

Analytics

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Ready to transform raw data into actionable insights? Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs.

Analytics

Sprout Social

NOVEMBER 25, 2024

Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool. Scheduling Instagram Reels in advance helps you post consistently, hit peak engagement times and focus on creating better content. Can you schedule Instagram Reels?

User-Generated

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics.

Analytics

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Why does data storytelling matter in social media?

PR

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask?

Analytics

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. SEO optimization tool What it is: An application that provides keyword suggestions, content optimization tips, and meta description generation. Processing. See terms.

Key Performance Indicator

Buffer Marketing

NOVEMBER 14, 2024

Your username is your Instagram handle (your profile’s @name): Keep this the same as your company’s name and/or consistent with your profile’s username on other social channels to be instantly identifiable. The link in bio is your chance to redirect your audience to an external page.

Social Media Marketing

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. Management. Click to enlarge.

Transform

Hootsuite

MARCH 19, 2025

Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Heres what we found and how you can use these insights to supercharge your own Instagram marketing strategy. Is the algorithm out to get me?

Social Media Marketing

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue.

CRM

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? ABM ( account-based marketing ) tool: An ABM tool enables you to identify and target high-value accounts, personalize marketing efforts, and align sales and marketing activities.

CMO

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. That’s where social media benchmarks come in. How often should you post on social media in financial services?

User-Generated

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. Let's get scoring!

Analytics

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. The answers are out there, and there are tools to help you find them. What are social media analytics?

Analytics

Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. In short, strategic use of social listening keeps you ahead of the game. What is a social listening strategy?

User-Generated

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Then I’ll take a look at 12 industry-favorite AI recruiting tools.

Price

Marketing Insider Group

JANUARY 21, 2025

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. Learning About Your Readers You can learn about your audience using social media analytics tools.

Entertainment

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform