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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

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Crafting a Winning Marketing Plan: Your Blueprint for Business Success

Rock Content

Marketing is something that every business has to do if it wants to thrive in a competitive market. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? With this plan, you’ll be able to track and measure the success of your marketing campaign.

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What Does a Head of Marketing Do?

Rock Content

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Media buying in 2024

illumin

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. Media buying vs. media planning Media buying and media planning are two integral components of the advertising process, both crucial for a successful marketing campaign. Media planning focuses on the strategic aspect of the campaign.