Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.

Marketing Strategy 113

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 113

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? If so, you need a great B2B content marketing strategy. Just follow this how-to guide on building a successful B2B content marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 52

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 52

Orbit Media Studios

JANUARY 26, 2022

You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking. Re-focus your marketing efforts on that ideal audience. Comment below.

Marketing Strategy 61

Marketing Strategy Key Performance Indicator Marketing Marketers 61

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Sherpa

AUGUST 11, 2023

In the session, marketers and entrepreneurs can ask questions in the webinar chat. Wednesdays at 2 pm EDT we hold an AI Guild briefing. Chat with MECLABS AI if you would like to register to attend. And we answer a few of them right here… How do you determine when to use Claude vs MECLABS […]

Marketing Strategy 76

Marketing Strategy Marketing Marketers Key Performance Indicator 76

SMA Marketing

JANUARY 11, 2024

CPA Cost per acquisition (CPA) is an essential metric used in marketing to determine the expense of acquiring new customers through a specific campaign or channel. It provides insights into how efficiently a marketing strategy converts potential prospects into actual customers. KPI KPI stands for key performance indicator.

COS 98

COS Digital Marketing Key Performance Indicator CRM 98

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Kuno Creative

JULY 13, 2023

Or perhaps you realize that asking your reduced staff to do less with more has quickly led to overwhelm and reduced key performance indicators. For companies with any kind of real estate in the digital landscape, an effective inbound marketing strategy is a must-have; the challenge is often implementation.

Inbound Marketing 70

Inbound Marketing Real Estate Key Performance Indicator Price 70

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness.

Key Performance Indicator 97

Key Performance Indicator SEO Shipping Analytics 97

Martech

APRIL 12, 2024

These professionals work closely with cross-functional teams, including creative, analytics and sales, to ensure that all marketing efforts are coordinated and optimized for maximum impact. One of the primary benefits of a programmatic approach in marketing operations is maintaining a consistent brand voice and message across all channels.

Management 101

Management Product Key Performance Indicator CMO 101

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Digital Marketer

FEBRUARY 26, 2024

Principles of Experience Marketing At the heart of experience marketing lie several key principles: Emotional Connection: Crafting campaigns that touch on human emotions, from joy to surprise, creating memorable moments that customers are eager to share. Now is the time to reassess your marketing strategy.

Transform 91

Transform Key Performance Indicator Customer Journey Marketing 91

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message.

Marketing Strategy 137

Marketing Strategy Content Marketing Whitepaper Manufacturing 137

Pam Didner

MARCH 17, 2021

From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, key marketing tactics, and KPIs (Key Performance Indicators). Content marketing objectives. Content Marketing strategy. Target personas.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

APRIL 21, 2020

Making digital channels are a priority in your marketing strategy development. It isn’t only advised today but it is necessary to have a competitive, attractive voice to stand out in the market. So, how about knowing better what can you do to make your marketing campaign shine? Develop a strategy.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Key Performance Indicator 52

Martech

MARCH 26, 2024

As an expert in small-to-medium retailers, I can provide guidance on social media posting frequency and key performance indicators (KPIs) for the marketing team. (Tone) Keep answers simple. Updated answer: Yes, understood. Monitoring CAC helps you assess the efficiency and profitability of your social media campaigns.

Key Performance Indicator 59

Key Performance Indicator Retail Customer Acquisition User-Generated 59

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. These insights will inform your future marketing strategies and help in refining your approach to giveaways.

Branding 94

Branding User-Generated Key Performance Indicator Promotion 94

Martech

JANUARY 12, 2024

Your efforts should directly contribute to key business outcomes and can never operate in isolation from them. Identify and focus on key performance indicators that genuinely measure the impact of your marketing on business results. Leverage data analytics Emphasize analytic-driven decision-making.

Key Performance Indicator 125

Key Performance Indicator Transform Marketing Mix Marketing 125

Martech

JANUARY 29, 2024

By leveraging techniques like sentiment analysis and trend identification, AI can uncover patterns and trends that can inform marketing strategies and decision-making. By analyzing customer data and behavior, generative AI can optimize lead generation efforts, improve conversion rates, and enhance overall sales performance.

Key Performance Indicator 92

Key Performance Indicator Personalized Marketing Social Media Marketing Product 92

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. A solid marketing plan comprises various components, each playing a crucial part in steering your business to success. The first step is situation analysis.

Marketing Plan 72

Marketing Plan Key Performance Indicator Marketing Marketers 72

SmartBrief - Marketing

MARCH 10, 2024

Analyze and optimize The newsletter’s ROI is determined by carefully monitoring key performance indicators and looking for opportunities for improvement. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Analytics 106

Analytics Key Performance Indicator Email Marketing Place 106

Rock Content

MARCH 11, 2024

The benefits of content marketing can be subtle, though. That can lead many companies to question whether ROI for content marketing is real. It is wise to routinely reassess your content marketing strategy and ROI for many reasons. It is also vital for your content marketing to remain cost-effective and sustainable.

Content Marketing 90

Content Marketing Key Performance Indicator Marketing Marketers 90

Martech

FEBRUARY 19, 2024

Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats. Use data to stay ahead of competitors and adapt marketing strategies accordingly. Return on investment (ROI) analysis: Measure and analyze the ROI of marketing initiatives and campaigns.

Customer Acquisition 87

Customer Acquisition Analytics Customer Key Performance Indicator 87

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. The insights you get from this information will be crucial as you develop, change, and perfect your B2B marketing strategy.

Analytics 86

Analytics Key Performance Indicator User-Generated B2C 86

Digital Marketer

MARCH 25, 2024

I am guilty as charged — my talk at T&C 2024 was chock-full of recommendations guiding marketers on their path to generating over 800% ROAS… Should our marketing strategy or business’s bottom line deviate then ? After all, within these groups resides a wealth of knowledge and expertise, tried-and-true insights, and wins.

Transform 83

Transform Key Performance Indicator Direct Mail CMO 83

Sachs Marketing Group

DECEMBER 15, 2023

This also reveals their adaptability to your industry needs and the potential for a tailored strategy. An agency’s approach to SEO should not only comply with best practices but also integrate seamlessly with your overall marketing strategy, ensuring that all efforts are synergistic and drive toward your business goals.

SEO 90

SEO Key Performance Indicator Price Communications 90

Duct Tape Marketing

MAY 13, 2023

You are seen as a trusted advisor who can help guide the company’s marketing strategy and achieve long-term growth. If you're feeling pressed for time and need help developing your marketing strategy or your client's marketing strategy, you can check out our free guide on how to develop a marketing strategy using Chat GPT and AI.

CMO 77

CMO Key Performance Indicator Traditional Marketing Brand Management 77

Scoop.it!

FEBRUARY 1, 2024

Source : Twitter Understanding Content Creation Content creation is the foundation of most businesses’ marketing strategies. You’ll find it easier to create and maintain a consistent content schedule and focus on other aspects of your marketing strategies.

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. For example, in the retention stage, marketers are aiming for repeat purchases and to increase key performance indicators (KPIs) like retention rate and customer lifetime value.

Branding 99

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 99

Martech

DECEMBER 18, 2023

Measurement Defining measurable objectives and key performance indicators (KPIs) is crucial when developing a CDP use case. When executed effectively, CDP use cases can significantly improve your marketing efforts, customer engagement and overall business outcomes. What is a use case in a CDP?

Key Performance Indicator 89

Key Performance Indicator Customer Journey eCommerce CRM 89

Search Engine Land

DECEMBER 18, 2023

Measurement Defining measurable objectives and key performance indicators (KPIs) is crucial when developing a CDP use case. When executed effectively, CDP use cases can significantly improve your marketing efforts, customer engagement and overall business outcomes. What is a use case in a CDP?

Key Performance Indicator 83

Key Performance Indicator Customer Journey eCommerce CRM 83

Hubspot Marketing

JULY 28, 2023

The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Building Your First Marketing Strategy You can think of a marketing strategy as a roadmap, helping you make the most of your marketing.

Price 78

Price Marketing Mix Key Performance Indicator User-Generated 78

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 66

Key Performance Indicator Marketing Marketers Whitepaper 66

Duct Tape Marketing

SEPTEMBER 4, 2023

Working from a marketing strategy that relies on predefined metrics provides you with a guideline to follow and keeps you moving toward your goals. Your marketing strategy is your filter. 5 Metrics-Focused Tips for Small Business: How to Achieve Meaningful Marketing Goals 1. It's essential not to stay rigid.

Key Performance Indicator 57

Key Performance Indicator Customer Acquisition Marketing Strategy Management 57