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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience. Get MarTech! In your inbox.

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Influencer Marketing Strategy Checklist & Template

Hubspot Marketing

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

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Industrial Marketing Strategy vs. Plan

Tiecas

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

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Our Best Performing Influencer Marketing Strategies to See Actual ROI

SocialPilot

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. I can say the crux of our successful campaign lies in the influencer marketing strategies we follow.

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Proving & Improving Your Inbound Marketing Spend

The LeadG2 Blog

To get the most from your inbound marketing strategy, you must measure the performance of your campaigns. Measurement will involve tracking the right key performance indicators (KPIs) and calculating your ROI, which will help you make the necessary adjustments to your strategy for improved performance.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Start with a Strategy. Your first play should be a content marketing strategy.