Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Use the same content marketing skills that you use to promote your products’ benefits to tell your success story to the whole company.

Transform 82

Transform Whitepaper Thought Leadership Key Performance Indicator 82

Pam Didner

MARCH 17, 2021

They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Hubspot Marketing

NOVEMBER 30, 2022

A social media marketer might help promote those blogs through paid and organic posts on the business's social media accounts , and the email marketer could create an email campaign to send those who download the ebook more information on the company. Content Performance and Lead Generation. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

SMA Marketing

APRIL 18, 2024

Identify relevant topics and themes for your target audience and create a content calendar to plan and organize your content production schedule. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Customers.ai

AUGUST 30, 2022

When you automate your company’s sales process, your team can increase efficiency and improve productivity. With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer.

CRM 60

CRM Key Performance Indicator Transform User-Generated 60

Customers.ai

AUGUST 30, 2022

When you automate your company’s sales process, your team can increase efficiency and improve productivity. With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer.

CRM 52

CRM Key Performance Indicator Transform User-Generated 52

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 100

Whitepaper Key Performance Indicator Direct Mail eBook 100

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. What is content distribution? Social media channels.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. And third, you need to determine how to promote your content and measure results.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Scoop.it!

NOVEMBER 29, 2022

An effective content strategy can help potential customers understand your product. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Check social media and industry forums to find out what people are saying about related brands, products, and services.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Marketing Insider Group

SEPTEMBER 21, 2020

The next step could be: Visiting another page on your website, such as your products or services page. Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Production. Click To Tweet.

Video Marketing 109

Video Marketing Marketing Strategy Key Performance Indicator Transform 109

Marketing Insider Group

JUNE 22, 2021

The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Source: Moz. Interviews.

Key Performance Indicator 126

Key Performance Indicator Whitepaper Promotion eBook 126

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. Checklists.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Content Marketing Institute

OCTOBER 8, 2018

Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. In the old model, no built-in mechanism exists to guide production of the right kind of content for a given goal. Inadequate promotion. Image source.

Video Marketing 109

Video Marketing Key Performance Indicator Whitepaper Marketing 109

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Achieving a specific number of whitepaper or e-book downloads each month. Plan Out, Publish and Promote Your Content. This might include: Building brand awareness and trust. Image source: [link].

Content Marketing 131

Content Marketing Key Performance Indicator Whitepaper Marketing 131

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 126

Whitepaper Key Performance Indicator Transform PR 126

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Promote your content and amplify its impact. Document your decisions.

Promotion 103

Promotion Whitepaper Key Performance Indicator Influencer Marketing 103

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Don’t ignore other barometers, such as customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. Separate channels may also be relevant for different verticals, products, and markets.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

JULY 27, 2015

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Each case study is complete with a detailed use case, screenshots of the customer’s customized Salesforce instance, a list of all Salesforce products the customer uses and a customer quote.

Content Marketing 79

Content Marketing Whitepaper eBook Finance 79

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). Content production, distribution, promotion, and management. Analyzing and measuring performance. As you begin creating, promoting, and measuring content consistently over time, you’ll start seeing better results. Source: TechSoup.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Search Engine Land

MARCH 6, 2023

Distributing and promoting content. What are the biggest problems your brand solves for them with your expertise and products/services? Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Who will manage, publish, promote, and maintain your content?

Key Performance Indicator 94

Key Performance Indicator Promotion Whitepaper eBook 94

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR 144

PR Key Performance Indicator Price Whitepaper 144

Tiecas

OCTOBER 16, 2023

It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. They don’t need to speak with your salespeople to get product information. Examples of gated content include eBooks, whitepapers, and case studies.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Hootsuite

MARCH 31, 2020

When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. A dark post is an unpublished social post promoted as an ad to a specific audience. Brand advocate. Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109