Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Pam Didner

MARCH 17, 2021

From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, key marketing tactics, and KPIs (Key Performance Indicators). Whoever reviews your plan can instantly understand your focus and without confusion.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). By promoting InstaChamp, we can give access to a useful tool while attracting prospects who want to automate lead growth from marketing channels including a website.

CRM 60

CRM Key Performance Indicator Transform User-Generated 60

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). By promoting InstaChamp, we can give access to a useful tool while attracting prospects who want to automate lead growth from marketing channels including a website.

CRM 52

CRM Key Performance Indicator Transform User-Generated 52

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. What is content distribution? Social media channels.

Whitepaper 98

Whitepaper Key Performance Indicator Food Influencer Marketing 98

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. And third, you need to determine how to promote your content and measure results.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. Which social media channels will you use to distribute and promote your content? In Closing.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. When you do this, you’re sending the message to potential customers that your business social media page is a go-to source for valuable information, not just another promotional feed. Measure performance to ensure it’s always delivering the best marketing ROI. Publish Frequently.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. You Aren’t Promoting Enough.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

JUNE 22, 2021

The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Source: Moz. Interviews.

Key Performance Indicator 127

Key Performance Indicator Whitepaper Promotion eBook 127

Search Engine Land

MARCH 3, 2023

It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals. Plan how you’ll promote. How often will you promote content on social media? Promotion Next, choose your avenues for promoting content. Promotion Next, choose your avenues for promoting content.

Real Estate 103

Real Estate Key Performance Indicator Whitepaper Promotion 103

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Achieving a specific number of whitepaper or e-book downloads each month. Plan Out, Publish and Promote Your Content. This might include: Building brand awareness and trust. Image source: [link].

Content Marketing 132

Content Marketing Key Performance Indicator Whitepaper Marketing 132

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 128

Whitepaper Key Performance Indicator Transform PR 128

Content Marketing Institute

OCTOBER 8, 2018

Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). Inadequate promotion. Image source. Overreliance on YouTube.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

SMA Marketing

APRIL 18, 2024

This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies. Content Distribution: Promote your content across various online channels to reach your target audience effectively. Experiment with different formats to see what resonates most with your audience and drives engagement.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Promote your content and amplify its impact. Document your decisions.

Promotion 105

Promotion Whitepaper Key Performance Indicator Influencer Marketing 105

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Don’t ignore other barometers, such as customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. This may include everything from response time, to impressions and engagement rate to conversions and sales.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). Content production, distribution, promotion, and management. Analyzing and measuring performance. As you begin creating, promoting, and measuring content consistently over time, you’ll start seeing better results. Creating an editorial calendar.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

JULY 27, 2015

Lead generation is also a main key performance indicator at the center of Zuora’s strategy. MIDDLE-STAGE CONTENT: A combination of licensed and original content that hits on niche topics specific to SAP’s offering and solutions: white papers, case studies, video and infographics.

Content Marketing 79

Content Marketing Whitepaper eBook Finance 79

Hubspot Marketing

NOVEMBER 30, 2022

A social media marketer might help promote those blogs through paid and organic posts on the business's social media accounts , and the email marketer could create an email campaign to send those who download the ebook more information on the company. Holiday promotions to loyalty program members. Content Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Search Engine Land

MARCH 6, 2023

Distributing and promoting content. Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Who will manage, publish, promote, and maintain your content? Who’s promoting it?) Promotion: How will you promote and distribute content?

Key Performance Indicator 97

Key Performance Indicator Promotion Whitepaper eBook 97

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR 144

PR Key Performance Indicator Price Whitepaper 144

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Tiecas

OCTOBER 16, 2023

It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Hootsuite

MARCH 31, 2020

A brand advocate is a customer who loves your brand so much that they promote your products or services without being asked. Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Brand advocate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. The way ABM works goes like this.

Content Marketing 110

Content Marketing Thought Leadership Gen Z Marketing 110