Management Market Segmentation New Technology 
Duct Tape Marketing
DECEMBER 4, 2024
AI-Driven Marketing Orchestration Is Automating the Complex AI is emerging as the central hub for campaign management and automation. There are a heck of a lot of tools out there now that are helping us get better at segmenting rather than just like market segments, but actually all the way down to individual segments.
Lusha
DECEMBER 9, 2024
Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Example: Let’s say you’re selling project management software. Industry Trends Industries change over time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
OCTOBER 20, 2022
This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time.
Martech
APRIL 28, 2023
This is extremely helpful when managing large paid media campaigns across paid search and display ads. Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly.
Martech
SEPTEMBER 25, 2023
“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Seamless content management with automatic application of metadata tags to digital marketing assets. Click here to download! Acquia Campaign Studio.
Expert insights. Personalized for you.
Let's personalize your content