Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Tiecas

MAY 17, 2024

Plant Managers: Focused on efficiency, productivity gains, and cost savings. Operations Managers: Interested in streamlining processes, reducing downtime, and improving safety. Safety Managers: Prioritizing compliance, risk mitigation, and employee well-being. Offer engineers whitepapers or downloadable CAD files.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s apply this idea to our product demo and marketing plan examples. Sound right?

Whitepaper 143

Whitepaper Marketing Plan Education Thought Leadership 143

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 133

Whitepaper eBook User-Generated Marketing 133

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. No surprise there.

Transform 111

Transform Whitepaper Direct Mail Marketing 111

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.

Whitepaper 133

Whitepaper Marketing Marketers Management 133

SmartBrief - Marketing

JULY 20, 2023

What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Then you can make changes.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

JULY 25, 2023

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire.

Management 96

Management Whitepaper Marketing Marketers 96

Martech

JUNE 11, 2024

Companies grapple with managing and retrieving relevant information from vast data volumes. Data: The foundation Specific pain point Managing the sheer volume and variety of collected data is overwhelming. This is typically quantitative data from your CRM, web analytics and marketing automation systems.

Analytics 77

Analytics Transform Whitepaper User-Generated 77

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 110

Place Content Marketing Non-Profit Whitepaper 110

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Marketing Strategy 137

Marketing Strategy Whitepaper Key Performance Indicator Analytics 137

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Download this post by entering your email below Do not worry, we do not spam. million writers to choose from.

Place 66

Place Whitepaper Finance Price 66

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker).

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.

Digital Marketing 103

Digital Marketing Whitepaper Marketing Marketers 103

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 82

Whitepaper eBook User-Generated Marketing 82

Martech

APRIL 3, 2024

In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. The post Flex your content management for scalability and hyper-personalization appeared first on MarTech.

Management 65

Management Transform Whitepaper Customer 65

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Get the daily newsletter search marketers rely on.

Whitepaper 100

Whitepaper eBook SEO Education 100

Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? What The Content Marketing and Relationship Currency Facts Tell Us Use Blogging To Increase Credibility. 9 Ways To Help Customers Manage Paid Content 1.

Whitepaper 93

Whitepaper Customer eBook Energy 93

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce? So, that doesn’t sound like a pullback to me.

Marketing Strategy 89

Marketing Strategy Whitepaper Marketing Marketers 89

Hootsuite

MAY 31, 2023

Social media managers have suffered too long with tedious, manual tasks. Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. It’s seriously easy.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Read next: What is Scrum, the project management framework agile teams rely on? But any agile marketer will tell you that just using a tool to track tasks and projects is not enough.

Whitepaper 97

Whitepaper Transform Management Communications 97

OnPassive Marketing

OCTOBER 11, 2022

It can be challenging to keep up with all the latest trends in affiliate marketing and still have time to make your website profitable. This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 But be careful. Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Martech

APRIL 25, 2023

However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. But how exactly can AI improve the marketing ops talent problem? And should we entertain that?

Whitepaper 90

Whitepaper CRM Marketing Marketers 90

Search Engine Land

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.

Digital Marketing 111

Digital Marketing Marketing Marketers SEO 111

Martech

NOVEMBER 19, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the B2B playbook is expanding. B2B marketers are finding their contacts on channels traditionally associated with consumer marketing.

Whitepaper 92

Whitepaper Digital Marketing Advertising Advertisers 92

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Whitepaper 73

Whitepaper Manufacturing Customer Pharmaceutical 73

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Transform 107

Transform CMO Whitepaper Marketing 107

Sachs Marketing Group

SEPTEMBER 28, 2022

Social media is a powerful tool for marketers, but it’s also an important component in maintaining your business’ longevity and reputation in a cultural landscape that is becoming increasingly digital. . But with those obvious answers out of the way, how much time and energy should you put into your social media management? .

Whitepaper 76

Whitepaper Retail Millennials Energy 76