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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

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3 strategies to navigate change as digital privacy evolves

Martech

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage.

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Elevate Your Strategy: Mastering the Art of Marketing Planning

Rock Content

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

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The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Hubspot Marketing

Unlike the slow adoption we saw with platforms like Snapchat in the marketing world, TikTok has managed to overcome initial skepticism and cement itself as a marketing essential in record time. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 4: Forecasting Forecasting is key to budgeting because it helps manage risks, seize opportunities, optimize resources and make smart investment decisions. Consider factors like channel maturity, potential ROI and customer and market trends. Step 6: Use cases Finally, create specific use cases for each step of your marketing plan.

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Your Dream Team: The Marketing Trifecta

Adobe Experience Cloud Blog

So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Campaign Managers. Play Owners are your strategists.