Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” Marketing automation can improve your creative team’s workflow. So why aren’t they?

Transform 152

Transform Energy Thought Leadership Marketing Automation Platform 152

Adobe Experience Cloud Blog

MARCH 25, 2016

This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Successful marketing teams are masters of both marketing and technology. What does a Marketing Systems Manager do?

Management 90

Management Thought Leadership CRM Marketing 90

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. Lead management.

Transform 134

Transform Thought Leadership Marketing Automation Platform Marketing 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Silent periods.

B2C 127

B2C Whitepaper CRM Marketing Automation Platform 127

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. However, if you’re going to be integrating a number of different freelancers into your company, you need the right tools to manage them efficiently. Managing projects.

Management 91

Management Thought Leadership Logistics Finance 91

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. To effectively execute compelling campaigns, marketers had to leverage modern messaging and techniques.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry. Will you make more money?

Marketing Automation Platform 99

Marketing Automation Platform Thought Leadership Marketing Marketers 99

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways.

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Adobe Experience Cloud Blog

MARCH 25, 2020

And if you manage to beat the competition, how do you convince the busy executive that barely has time for lunch to attend? This can be automated using your marketing automation platform or webinar platform. This can be an invaluable milestone in the buyer’s journey.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Adobe Experience Cloud Blog

JUNE 17, 2019

Today’s most successful event marketers—we call them Event Optimizers —integrate event data across multiple customer and prospect touchpoints, including sales and marketing because, for them, events aren’t just a point in time—they are a catalyst to accelerating the buying journey, customer lifecycle, and long-term relationships.

Logistics 133

Logistics CRM Event Marketing Thought Leadership 133

Adobe Experience Cloud Blog

OCTOBER 25, 2016

For instance, Marketo’s integration with Facebook’s Offline Conversions API allows marketers to connect “offline” conversions, an event not measured by Facebook (e.g. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend. A Marketo Case Study.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” So what’s a data-driven marketer to do? Connect Your CRM and SRP to Your Marketing Automation Platform. ” Your boss is asking you for it. Good luck with that.” Measure Your ROI.

Marketing Automation Platform 101

Marketing Automation Platform Thought Leadership CRM Marketing 101

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” This is one reason why some companies still rely on “spray and pray” marketing techniques.

Management 89

Management CRM Thought Leadership Marketing Automation Platform 89

Adobe Experience Cloud Blog

DECEMBER 9, 2016

Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. Lead Scoring and Collaboration.

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Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

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eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? Like all marketers today, my team and I had many channels and tactics we could use to reach customers. And small rewards can drive big improvements in marketing results. Enter, Marketing Automation. Enter, Marketing Automation.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

JUNE 17, 2016

Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Don’t “Let It Ride” with Lists.

Marketing Strategy 91

Marketing Strategy Thought Leadership Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

JULY 24, 2020

In most organizations, just getting started with marketing automation, programs tend to be more technical than strategic. Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. You heard right!

Thought Leadership 141

Thought Leadership Marketing Automation Platform CRM Management 141

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. So why am I urging marketers to stop focusing on their marketing data? Automation is the Future.

Transform 134

Transform CRM Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 27, 2013

Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Download our Definitive Guide to Marketing Automation. Brought to you by Marketing Automation Software by Marketo.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. The answer is data. (If

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. In this blog, I’ll outline two ways a content marketing platform can simplify your marketing life.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

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Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

APRIL 18, 2018

In this blog, you’ll learn the key GDPR terms marketers should be familiar with. Pseudonymous data isn’t exempt from the GDPR, but marketing departments that adopt the pseudonymization process will be better positioned for compliance. How can marketers make sure they’re ready to abide by such requests? Personal Data.

Law 134

Law Marketing Automation Platform Thought Leadership Health 134

Adobe Experience Cloud Blog

APRIL 26, 2016

As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. Marketing automation platforms and CRMs are no longer a novelty; they are the standard.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership CRM Marketing 91

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Increasing Commoditization.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. The lack of confidence B2B organizations have in their data is hindering the ability to deploy key sales and marketing initiatives,” the D&B report concludes. What’s a marketer to do?

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketing 134

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Supporting sales teams is marketers’ No. These are powerful stats!

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2015

Some marketers are struggling with it. But marketing automation, in particular, isn’t sinister like SkyNet. And that’s just how all marketers need to think about the merging of marketing and technology. It’s a necessary complexity that makes your life, as a marketer, easier. Human Intervention.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

AUGUST 31, 2016

Author: Jessica Minasian Are you on top of your marketing game? Knowing what a seasoned marketing professional looks like helps you analyze you and your team’s expertise and, for managers, hire the right individuals. At Marketo, we use a partner solution to check the health of IP addresses and blacklist status.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Key Performance Indicator Marketing 91

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Author: Tanya Chu What does it mean to be a data-driven marketer? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. How do you even get started? First, let’s talk about data. But what actions should you take?

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eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. By contrast, digital mail management is less routine-oriented and more fluid. Even beyond that, many people actually like getting direct mail marketing: 74% always or sometimes notice advertising in direct mail.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

JULY 8, 2015

Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89