Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars.

Gen Z 118

Gen Z Pharmaceutical Customer Acquisition Marketing 118

Duct Tape Marketing

OCTOBER 24, 2018

Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. I think what has also been missed, right, because you know the millennials have gotten a lot of attention. And a lot of the hard work is around the people stuff, right?

Transform 60

Transform Gen Z Millennials Pharmaceutical 60

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Bulk Pricing. Data Capabilities.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136