article thumbnail

4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

article thumbnail

Making the case for marketing technology within your organization

Martech

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

Analytics 110
article thumbnail

The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner. The Arrow marketing team created a wheel model and mapped each audience segment to part of the cycle of electronics design and manufacturing.

article thumbnail

Time spent on content is what matters to TikTok: Friday’s Daily Brief

Martech

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Debuting in this new version is the Pattern Transformation tool. ” Okay — that’s probably true.

Transform 122
article thumbnail

Top Innovative Online Business Ideas for 2024

Vertical Response

Remember, marketing your brand is not a one-time event but a continuous process that requires consistent effort and adaptation. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

article thumbnail

25 Best B2B Marketing Conferences 2020

Pam Didner

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. July 28-29, 2020 | New York City, NY | Website.

Transform 105