Manufacturing Price Product Marketing 
Martech
MAY 21, 2025
Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. The stronger the pressure to justify the choice, the more they lean toward quantifiable attributes: price, feature count, specs, vendor reputation. It’s not the meaning.
Animalz blog
AUGUST 5, 2025
Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. She leads product, demand, and content marketing for a 250-person business unit at Adobe.
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Marketing Insider Group
JANUARY 8, 2020
We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? That’s why content marketing and product marketing are a match made in heaven.
Rock Content
APRIL 20, 2023
With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.
Hubspot Marketing
FEBRUARY 8, 2023
Product Attributes Examples Below are a few tangible and intangible product attributes from several companies and brands. Quality Quality is a critical product attribute to include in your marketing because consumers want products they trust will work. It's also a great opportunity to optimize for keywords.
Martech
MARCH 1, 2024
So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.
Martech
DECEMBER 28, 2021
In 2021, we saw more people starting their shopping journey online, searching for the products they want at the best price and the actual transaction happening in-store. “While shoppers are returning to physical stores, we’re not seeing a decrease in online shopping – in fact, we’re seeing continued growth.
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