Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Do you see the big challenge in manufacturing marketing? As a manufacturer of custom-engineered systems or specialized industrial products, you know your audience isn’t searching for solutions every day.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Welcome Software

APRIL 25, 2025

Example prompt : "Take our top-performing blog post on digital transformation and adapt it for the German market. Use it right, and you can even predict how each variation will perform before you've even clicked publish. Cue: Optimizely's AI Translation Agent.

Transform 40

Transform Whitepaper User-Generated Manufacturing 40

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. The growing number of brands in B2B suggests a bright future for marketers in the space.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Strategic Marketing Transformation. The chief financial officer wants to know how the widget you make will save steps in the manufacturing process, saving time.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. This could include blog posts, articles, white papers, case studies, videos, webinars, and more.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Lynton Web

OCTOBER 15, 2024

For instance, a manufacturing firm might notice that clients often access specific product specs together, creating bundled offerings that streamline purchasing. Data Visualization : Complex data sets can be transformed into intuitive, visually appealing formats that spark creative thinking.

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Marketing Insider Group

SEPTEMBER 14, 2023

You can publish high-quality content much more frequently if you transform it into multiple formats. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. Create Content in Multiple Formats Here’s a secret. But this time, the content targets each decision-maker’s concerns.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Marketing Insider Group

SEPTEMBER 30, 2019

When employees see the importance of effective content marketing and how they can participate, they’ll transform into some of your best advocates. An effective way to get them on board is with a content marketing workshop that includes everyone in your company from the janitor to the CEO. Only put your money into offers that work.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Tiecas

MARCH 2, 2024

Imagine trying to identify keywords for a manufacturer of industrial conveyor belts. Keeping up with demand: Industrial buyers expect a wealth of resources (case studies, whitepapers, etc.), This could transform how industrial buyers research and discover new products and solutions. which can strain internal content teams.

SEO 52

SEO Manufacturing Transform Whitepaper 52

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? Building Relationships, One Call at a Time: A Manufacturing Company’s Success A manufacturing company was relying heavily on inbound leads and referrals. This strategy helped them secure high-profile clients and establish themselves as experts in their industry.

CRM 40

CRM B2C Telemarketing Communications 40

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. With the advent of digital transformation and the changing landscape of the manufacturing sector, traditional marketing methods are no longer sufficient.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Inbound Marketing 52